MENGULIK LONGEVITY JASA FOTOGRAFI DI TENGAH GEMPURAN SMARTPHONE (STUDI KASUS PADA JASA FOTO HERO FOTOGRAFI)

Photography is one of the new avenues of service and business, some have made a hobby
of photography a lucrative profession. They should be prepared to compete with other
companies of the same kind by creating a good image of the consumer, providing quality
of service and increasing innovation and creativity in order to create different photo
concepts and attract consumers. The strategy became the main idea of Hero Photography
to develop a business in photographic services. Hero Photography tried to adapt and
compensate by coming up with a strategy that would attract consumers.
These research methods use descriptive qualitative, with the aim of providing an idea and
an explanation as to how startegi services Hero Photography in the interest of consumers.
The study uses primary data sources as data obtained from informers and secondary data
from archive or documents, journals, and various archival files of Hero Photography.
Data collection techniques through observation, interview and documentary. At verifying
data data using triangulation of methods and source triangulation using data analysis
techniques of reposing data, presenting data, and summarizing data.
Research has shown that the concept of sustainable excellence is influenced by the quality
of the product, in this case, a superior photograph of adequate human resources capable
with an obvious market target. The performance of the sale of Hero Photography was
influenced by a marketing strategy with a concept of 4P (Price, Place. Product, Product),
among other things is photographic quality, aesthetic quality good photo quality in terms
of aesthetically pleasing clients who are less likely to use hero photography services.
Strategic places like the old city become the attraction of visitors to capture the moment.
Promotion became a strategy by using social media asa tool for promotion and offering
online photo services by viewing affordable prices as one of the preferred customers to
use the Hero Photography photo service.
Keywords: Strategy, Photography & Interest Services