ILLOCUTIONARY ACT IN SELECTED MAYBELLINE ADVERTISEMENTS AS AN ALTERNATIVE SOURCE TO TEACHING SPEAKING

Wibawanti, Setyasih Budi. 2023. Illocutionary Act in Selected Maybelline
Advertisements as an Alternative Source to Teaching Speaking. Final Project,
English Education Study Program, Faculty of Language and Arts Education,
Universitas PGRI Semarang. Dr. Listyaning Sumardiyani, M. Hum., Dr. Arso
Setyaji, S.Pd., M.Hum.
The aims of the study is to find out and analyze illocutionary act in Maybelline
advertisements as an alternative source to teaching speaking. Illocutionary act in
advertisement can be one of the learning media that attracts students such as
commercial media advertisements especially use maybelline advertisement in this
research can help to improve students speaking skill. This research used
qualitative descriptive method. The data was collected using documentation,
which then analyzed by using qualitative analysis. The four steps of qualitative
analysis are data collection, data reduction, data display, and conclusion. The
results of the research showed that illocutionary acts in selected maybelline
advertisements (1) There are two types of illocutionary acts which found in 15
selected maybelline advertisements which are assertives or representative and
directives (2) Illocutionary act already actualized as they are providing
information towards the product. (3) The reasons for actualization of illocutionary
act is to gain trust from customers (4) contribution of illocutionary act to the
teaching and learning speaking can help the learners by providing direct examples
from native speaker
Keywords: illocutionary act, commercial advertisement, teaching speaking