ILLOCUTIONARY ACTS IN COMMERCIAL ADVERTISEMENTS AND ITS CONTRIBUTION TO TEACHING SPEAKING

Alafair
Cinta
Az-Zahraa.
2022.
Illocutionary
Acts
in
Commercial
Advertisements And Its Contribution to Teaching Speaking. Final Project, English
Education Study Program, Faculty of Language and Arts Education, University of
PGRI Semarang. Advisor I: Dr. Listyaning Sumardiyanu, M.Hum. Advisor II:
Dra. Maria Y.W.L., M.Pd.
Keywords: Illocutionary art, commercial advertisements, teaching speaking.
Language can be used to achieve specific goals, such as marginalizing certain
social actors or selecting appropriate words. Communication is the way by which
people interact with one another. People can communicate with one another in
order to convey information or express themselves to the addressee. The specific
objective of this research is to identify the kinds and function of illocutionary acts
used by commercial advertisements and to figure out the contribution of this
research to teaching speaking. The descriptive qualitative analysis method is used
in this study. The data is gathered by documentation. First, the researchers watch
the advertisements in order to understand what the content of advertisements.
Second, the researcher found the transcript of commercial advertisements to
complete the data. Third, researcher analyzes the illocutionary acts that show from
that performance in commercial advertisements. The results of this research are:
(1) There are five types of illocutionary acts which found in 16 scripts commercial
advertisements on the YouTube (total 24 utterances). (2)The function of
illocutionary acts in the commercial advertisements on the YouTube are
identifying brands, information, and persuation. (3) The contribution in teaching
speaking through illocutionary acts in commercial advertisements as a media in
the form of video and material in the form of pronunciation in learning speaking.
For contribution in teaching speaking, the researcher suggest to the teacher to
using advertisements as a teaching material because it can be a fun way to
learning speaking.