PENGARUH KEMUDAHAN, KUALITAS PRODUK, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DARI MARKETPLACE SHOPEE OLEH MAHASISWA PENDIDIKAN EKONOMI UNIVERSITAS PGRI SEMARANG

Maida Panca Cahyani Putri, "The Effect of of Ease, Product Quality, And
Trust On The Decision To Purchase Fashion Products From The Shopee
Marketplace By Economics Education Students At PGRI University Semarang".
Thesis of Economic Education Study Program, Faculty of Social and Sports
Education, PGRI University Semarang, 2020.
This research is motivated by the results of preliminary observations on
economic education students about the decision to buy fashion products from the
Shopee marketplace and the results are 79.96% disagree, so it can be said that
not all shops in the Shopee marketplace fulfill what consumers expect apart from
all the conveniences on the site. this marketplace. The purpose of this study was to
determine the effect of ease, product quality, and trust on purchasing decisions for
fashion products from the Shopee marketplace by economic education students at
the University of PGRI Semarang. This study uses a quantitative approach with
the research subjects being students of economic education class 2017, 2018, and
2019. The data collection instrument uses a questionnaire. The sample in this
study amounted to 122 respondents distributed directly using nonprobability
sampling techniques, then processed using SPSS. The analysis technique used is
multiple linear regression analysis. This analysis includes: validity and reliability
tests, classic assumption tests, multiple regression analysis, hypothesis testing
through t test and F test, and analysis of the coefficient of determination (R2). The
R Square figure of 0.335 shows that 33.5 percent of the variation in purchasing
decisions can be explained by the three independent variables in the regression
equation. While the remaining 66.5 percent is explained by other variables
outside the three variables used in this study.
Keywords: Ease, Product Quality, Trust, and Purchase Decision.