ILLOCUTIONARY ACT USED IN POPULAR MAKE UP SLOGAN

Kristina Damayanti, Lucky. 15420137. 2019. Illocutionary Act Used In Popular
Make Up Slogan. Final Project, English Study Program, Faculty of Language and
Arts Education, University of PGRI Semarang.
This final project presents analysis of popular make up slogan market in UK and
its contribution to Pragmatic Teaching. The main purposes of this study are : 1) to
find out illocutionary act used in making advertisement slogans 2) to find out the
contribution illocutionary act used for making slogan to teach Pragmatic. The
research uses descriptive qualitative, that is a type of qualitative research. The
techniques are selecting the advertisement video, downloading the video selected
then transcribing the video to written text to be analyzed by using Yule theory.
The result of the study are as follows : 1) illocutionary act are used by the
advertiser to attract the costumer to buy the product 2) Most illocutionary type
found in slogan is declarative type (3) This slogan analysis can be used in
teaching Pragmatic. Then, it is suggested that the result of this analysis to be
applied in Pragmatic teaching especially in Illocutionary teaching, the teacher can
use slogans as examples of slogan in teaching illocutionary to make the learning
process more interesting.
Keywords: Illocutionary act, popular cosmetic slogan, type of illocutionary