PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI MELALUI KEPERCAYAAN KONSUMEN PADA APLIKASI BUKALAPAK (Studi Kasus Pengguna Aplikasi Bukalapak Dikota Semarang)

This research aims to determine and analyze product quality and service quality
on purchasing interest through consumer trust in the Bukalapak application (case
study of the use of the Bukalapak application in the city of Semarang). The data
used is through primary data by distributing questionnaires in Semarang with a
sample of 400 respondents. This research uses quantitative methods. The results
of this research show that product quality on consumer trust is 0.000 (positive and
significant influence), product quality variable on purchase interest is 0.000
(positive and significant influence), service quality variable on consumer trust is
0.000 (positive and significant influence), quality variable Service on Purchase
Interest is 0.000 (Positive and Significant Influence), Consumer Trust Variable on
Purchase Interest is 0.000 (Positive and Significant Influence), Product Quality
Variable on Purchase Interest Through Consumer Trust is 0.003 (Positive and
Significant Influence), Service Quality Variable on Purchase Interest Through
Consumer Trust of 0.001 (Positive and Significant Influence)
Keywords: Consumer Trust. Product Quality, Service Quality, Repurchase
Intention