ANALISIS PENGARUH KOMPONEN 4 A (ATTRACTION, ACCESSIBILLITY, AMENITY, ANCILLARY) DAN SOSIAL MEDIA MARKETING TERHADAP MINAT BERKUNJUNG ULANG PADA KEPUASAN PENGUNJUNG SEBAGAI VARIABEL INTERVENING

This research examines the influence of attraction, accessibility,
amenities, ancillary and social media marketing on repeat visit interest on
visitor satisfaction in Lawang Sewu. This research was conducted using
quantitative research methods, the research population was visitors who had
made tourist visits to Lawang Sewu Semarang. This research used a
purposive sampling technique, and collected data from 110 respondents. The
data collection method in this research uses a questionnaire with SEM
(Structural Equation Modeling) analysis techniques on SmartPLS 3.29
software as a tool in research analysis. The research results show
thatAttraction, Accessibility, Amenity, Ancillary and Social Media Marketing
have no effect on Repeat Visit Interest, then Attraction, Accessibility,
Amenity, Ancillary and Social Media Marketing have an effect on Visitor
Satisfaction and Attraction, Accessibility, Amenity, Ancillary and Social
Media Marketing have an effect on Return Visit Interest which is mediated by
Visitor Satisfaction
Keywords:Attraction, Accessibility, Amenity, Ancillary, social media
marketing