THE ANALYSIS OF SPEECH ACTS IN BTS’ SPEECH VIDEO ENTITLED “BTS RETURN TO THE UNITED NATIONS | UNICEF” ON YOUTUBE

This research analyzed the speech acts used in BTS’ Speech Video entitled “BTS
Return to the United Nations | UNICEF” on YouTube. The objectives of this
research were to identify the types of speech acts used in the speech video, and
describe the meaning of speech acts used in the speech video, and find out the
most dominant types of speech acts that are frequently used. This study employed
Yule and Searle's theory of speech act as aguideline to analyze and discuss the
speech act in BTS’ Speech Video entitled “BTS Return to the United Nations |
UNICEF” on YouTube. This study was categorized as descriptive qualitative
research. The researchers collected the data using English translation script of the
speech. The results of this study showed that there were four types of speech acts
in the speech video. They are Representative, Directive, Commissive, and
Expressive. From the analysis, the most dominant speech act used are
Representative that appeared 29 times (65%), and then Directive that applied 10
times (23%). Meanwhile Expressive were used 3 times (7%), and Commissive
were used 2 times (5%). The meaning of the speech acts performed in BTS’
Speech Video entitled “BTS Return to the United Nations | UNICEF” on
YouTube was highly influenced by situational context and question is the
biggestfactor that frequently used in the movie. The speech video talked about the
situation during pandemic COVID-19, delivered many suggestions to survive and
rise up after pandemic, also talked about suggestions to more loving ourselves
and cheer ourselves, it all was presented by the speakers in the speech video who
also felt the same things as the audience, then they also encouraged themselves
and the audience to rise from the pandemic COVID-19.
Keywords: pragmatics, speech acts, speech, BTS.